Blog Entry #1
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Identify the Argument – Those that drive while under the influence of alcohol are the most likely to drive their cars into trees. They are the most likely to have accidents in general. Driving drunk will very likely cause damage to the car being driven and most likely the driver as well.
Identify target audience – This ad is intended for those who regularly drink alcohol. Most likely middle aged men who believe they are capable of controlling themselves even after drinking. Perhaps the intended target is also the drinking community with a good lifestyle and money, seeing as they won’t want to wreck their cars and may be used to having parking places reserved for them.
Goal of piece – The goal is to make people stop driving under the influence of alcohol.
How argument was made – One method used in this argument is Logos. If you drink, you can not drive as well and you are much more likely to wreck your car into a tree. Logically you do not want to drive your car into a tree, so the best conclusion is to not drive drunk. The appeal to credibility comes from the statement of the company underneath the “reserved for drunk drivers,” assuming the association that made this ad has conducted studies regarding drunk driving. The biggest method of argumentation in this article is pathos. Looking at the parking space around the tree, one may laugh and think, “Only someone stupid would drive his car into a tree.” Also, if someone has driven under the influence in the past, they may experience a fear of wrecking and/or getting seriously hurt in an accident and think to themselves, “That could have been me….”
How effective and why – In my opinion, the article is very successful. It causes the viewer to laugh a little bit, and is an image that will stick in their mind even when they are drunk. For those that have driven drunk in the past, the idea of “that could have been me” is strong enough that it could deter them from doing it again.
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