Blog #2 - TV commercial

Kyle Hamilton
Blog #2 – TV Commercial
1. Argument – Dr. Pepper is more valuable to a man than the woman he loves and for whom he would otherwise do anything.
2. Target Audience – Young, non-married men in the process of looking for a wife or possibly considering the possibility of marrying the woman they are currently dating. These men usually consider themselves devoted to the woman they love and specifically they feel they are in love.
3. Goal of the Piece – To make people drink Dr. Pepper, specifically by making people believe Dr. Pepper is more valuable than it really is.
4. How the Argument is Made – The largest portion of the argument is based on Pathos. By beginning in the grocery store showing a man purchasing something that would normally be very uncomfortable for a man to even look at, the viewer realizes right away that the man is making a sacrifice for a woman (and it is quickly assumed that this woman is his girlfriend). The commercial follows a man through a series of very feminine and potentially embarrassing activities (i.e. folding her underwear, doing yoga, holding her purse while she tries on clothing, etc.). The music in the background says through all of these activities, “I would do anything for love.” All the while he is carrying his Dr. Pepper which, as far as we can tell, is helping him to make it through all these awkward situations. When the woman tries to drink for his soda, the music changes to say, “But I won’t do that.” The man leaves the woman behind and dances down the street showing his “true love,” the drink. If he would do all the embarrassing activities but not share his drink, obviously he values the drink much more than the girl.
5. The commercial is effective because it catches your attention and causes you to remember the drink. When I see Dr. Pepper, I immediately think of the song by Meatloaf. In the terms of the argument, I don’t feel it is the strongest argument in the world because it is not actually reasonable that a man would leave his girlfriend for a soda or that he would value the drink more than love.


Link to ad... http://www.visit4info.com/advert/Dr-Pepper-Anything-For-Love-Dr-Pepper/23076