Blog # 3

Kyle Hamilton
Blog #3

Argument -
WATCO purchasing a Gold’s Gym membership with a contract for three years with a personal trainer on increasing your muscle mass and looking your best.
A->B
Joining Gold’s Gym with a personal trainer for three years is the only way you will increase your muscle mass and look good for the ladies.
A->C
Buying a membership to Gold’s Gym gives you access to the best equipment and trainers who are well trained to show you how to use the equipment
C->B
Whatever gives you the best equipment and trainers to show you how to use it will increase your muscle mass and make you good looking for the ladies.

Target Audience – Young men hoping to bulk up and become more athletic. College students who are obviously concerned about financial matters and impressing girls with their big muscles and gym passes on their keys.

Goal of the Piece – Convince us to buy a membership to Gold’s Gym for as long as possible and purchase as many extra programs as we could handle.

How argument is made – The meeting was started with a quick walking tour of the gym. Our guide pointed out many of the different kinds of machines and facilities we would have access to. He commented several times that they would help us look more impressive for the women. When we brought up concerns about money, he proposed package deals, offered gift packages, and continually put the price in terms that seemed less intimidating (rather than presenting the entire price, he broke it down yearly… monthly… etc.). His Ethos arguments were that “Gold’s Gym has the best facilities in Utah.” I suppose I have no reason to not believe him, but I really have never visited any other gyms, so I couldn’t tell you. The Pathos arguments were all about how we could look better for the ladies, something that most all college guys would like. The Logos arguments were all about the numerous locations (we could take advantage of Gold’s wherever we are), the value for such a small price, etc.

Effective – I went into the gym knowing I was not going to buy a pass, but I left thinking it could be a good idea! It wasn’t until later that I reminded myself that I would never have time to use the gym and that no matter how good the machines and trainers are, I would have to USE them before they would make me better looking. I think the arguments they used were effective and they recognized their audience well.